First Published In Life MagazineS, WorldS Highest Standard

First published in Life Magazine s, World s Highest Standard of Living became instantly recognizable to many Americans during the Great Depression for its starkly ironic juxtaposition of an idealized America alongside the grimmer aspects of everyday reality. By looking at Figure 1. â€Å"The American Way† by Margaret Bourke White, we can see the contrast between the advertisement and the people in line, which most people do not see. This is important because it emphasizes the crisis following the Great Ohio River flood of 1937. Margaret Bourke White was a photographer based in Cleveland, Ohio that can be primarily described as an industrial photographer. Her photographs focused on the human side of news, depicting the hardship that many†¦show more content†¦Every member of the family is smiling, even the dog hanging out the window appears to be enjoying himself. It is clear that this billboard is meant to make other want this sort of lifestyle. Across the top of the o f the billboard the words â€Å"World’s Highest Standard of Living† is written in all caps, lower down beside the vehicle the billboard reads â€Å"there’s no way like the American Way†. The use of all capital letter may be meant to emphasizes that the family is depicting the ideal style of living and that it’s the standard that all others should try to achieve. The words lower down on the billboard are written in a more sophisticated font. The word way is capitalized, this may be because it draws attention to the word and places more emphasis on it. Understanding the billboards goal is important to the irony that is emphasized by the photographer. The billboard was a for of propaganda displayed across the South to lift American moral during the Great Depression, and yet it serves as a comparison and highlights the grim reality of the time period. In contrast, the people in line are dressed in dark colors and none of them are smiling. This group of people are lined up to get rations in the aftermath of the Louisville flood. There is no happiness in the way they are standing and no one is talking to each other, it almost seems as if there is a grim sense of hopelessness shared amongst those in line. Furthermore,Show MoreRelatedCorporate Responsibilty and Marketing Strategies Essay1922 Words   |  8 Pagesthat it currently employs to market its products. Apple Inc, is an American multinational corporation and world’s second largest information technology company; they designs, develops and sells consumer electronics, computer software and personal computers. Apple was founded by Ronald Wayne, Steve Jobs Steve Wozniak on April 1,1976.Apple has earned first place among Fortune magazine’s world’s most admired companies also many believe that Apple’s success stems from a combination of many factors; in cludingRead MoreBusiness Case Study : Business Case Analysis7304 Words   |  30 Pagescreative management approach. 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Project Design Proposal Interface Usability Sample for Students

Question: Write a Project Design Proposal. Answer: Overview This proposed designs aims at building a customer-centric online gift e-commerce website to increase sales and maximize purchases. The design objectives include a portal that performs sales, marketing, and customer service functions to maximize returns; the website should be easy to manage and maintain. The scope is a web interface that enriches the customer experience and is able to integrate seamlessly with other functions including interaction, social media, payment, and customer record management. Design Aims To build a fast, attractive, easily navigable e-commerce website that requires the shortest time to complete purchases, such as five minutes to conclude a purchase and enhances customer interaction. To encourage customer interaction while at the site so the dual roles of customer service and feedback can be undertaken from the website (Huang, Benyoucef, 2013). The design and feel should be an incentive for customers to make purchases without any hassle and meet company goals that include increased sales and profits as well as customer retention (Yoo, Kim, Sanders, 2015). The website should seamlessly combine and meet both the functional and non-functional requirements for the business and the customer as well (Chiu, Wang, Fang, Huang, 2012). Further, the design aims at maximizing the returns on investments for constructing the website and lead to increased sales from existing and new customers Scope The website will be a user friendly, easy to use website where customers can view products, zoom in to images, make comparisons and social media buttons, as part of the website functional requirements. The web site will enable catalogue browsing and management, allow customers easily browse products, create their accounts, and manage their orders. The website will also offer options for shipping and tracking shipping, offer a hassle free checkout method that integrates with the most common payment gateways and also allow for easy site maintenance and management (Ch?odnicki, Zieli?ski, 2009).Design Outline The e-store will have a landing page (home page) where the customer will see some of the popular products and services images and a brief description and prices displayed prominently on the centre of the home page. The images will be dynamic (flash based) so they keep changing and providing information about different product categories. On top will be links to major product catego ries that will be links to other web pages. On the bottom of the home page will be links to specific information, including social media links, information about the company, a link to information about the e store and special offer links. The left side will have a single pane where customers (or admin) can log in for existing customers. The diagram below shows the wife-frame for the website home page Objectives and Outputs Objective Output MetricEnhance company sales Generate more and double sales made in previous month 2500 clients Increase sales conversion rate 50% Increase Improve sales support 2500 clientsMarketing portal Generate more qualified leads 60% increase Educate visitors on products 200 new visitors daily Increased lead conversion rate 30% conversion rate of leads into buyersCustomer support More customers served 2000 customers daily Fast transactions Complete purchase in FIVE minutes Customer satisfaction 80% customer satisfactionImprove operations Optimized and automated work flows Management objective Integration Integrate with accounting, inventory, and social media Automatic updating Grow revenue and profits Maximize ROI ROI of 80% Key Assumptions The e-commerce website will perform functions of a traditional store, plus more. The design also will add more features to the online application for the gift shop hence customers will be able to access more services from the storeProposed Evaluation Methods The evaluation will be based on the DECIDE framework that entails determining goals, exploring some questions, select a method for evaluation, have practical issues identified. Then a decision is made on how to handle ethical issues, before finally evaluating, analysing, interpreting and presenting the results. The website will be developed using an iterative process where there is continuous testing and updating to ensure the final product fully meets practical user requirements (Lewis, Dobbs Veerapillai, 2009). User testing will be done through usability testing in both natural settings where users test it and using analysts and consultants to critique the design. The elements to be tested and feedback obtained using the itera tive process include the ease of learning, use efficiency, error frequency and severity, memorability, and subjective satisfaction among the test groups. The evaluation will involve experts testing the e-commerce interface and giving feedback that then are incorporated into the development using the iterative process (Sommerville, 2016). References Chiu, C., Wang, E., Fang, Y., Huang, H. (2012). Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk. Information Systems Journal, 24(1), 85-114. https://dx.doi.org/10.1111/j.1365-2575.2012.00407.xCh?odnicki, M., Zieli?ski, M. (2009). Creating Value by Designing: Economic and Business Perspectives. JOURNAL OF INTERNATIONAL STUDIES, 2(1), 89-98. https://dx.doi.org/10.14254/2071-8330.2008/2-1/10Huang, Z., Benyoucef, M. (2013). From e-commerce to social commerce: A close look at design features. Electronic Commerce Research And Applications, 12(4), 246-259. https://dx.doi.org/10.1016/j.elerap.2012.12.003 Lewis, W. E., Dobbs, D., Veerapillai, G. (2009). Software testing and continuous quality improvement. Boca Raton: Auerbach Publications.Sommerville, I. (2016). Software engineering. 10th Ed. Pearson Education Limited. New YorkYoo, C., Kim, Y., Sanders, G. (2015). The impact of interactivity of elect ronic word of mouth systems and E-Quality on decision support in the context of the e- marketplace. Information Management, 52(4), 496-505. https://dx.doi.org/10.1016/j.im.2015.03.001

Planning Your Proxy Server Implementation Essays - Internet Privacy

Planning Your Proxy Server Implementation Matchmaker.com: Sign up now for a free trial. Date Smarter! Planning Your Proxy Server Implementation A key factor in determining the success of any installation is planning. Planning involves several phases-from understanding your current capabilities, to determining your current needs, anticipating your future needs, and, ultimately, finding a viable solution. We have all been in situations where the immediate need surpassed the need for planning and the installation was rushed. More often than not, the installation had to be repeated to correct problems. Microsoft stresses successful planning techniques, both to ease the initial installation and as a preventative troubleshooting task. The Site Analysis Process A key consideration of planning future network capacity is determining what services, users, and data will be present on the network. Take the time to complete a thorough site analysis. A bit of formal analysis now will ease the process of upgrading and configuring the system later. Don't succumb to the "easy way out." Planning can be a long and arduous task that is overlooked far too often, but one that pays off ultimately. Network Capacity Analysis The capacity of a network is that network's ability to support the amount of data transmitted over it. A network that can support the activity of your organization today may not be able to support the increased activity level when Internet access is offered via Proxy Server. You need to carefully consider the performance ramifications of adding new information services to an already overtaxed network. Although Proxy Server's ability to cache resources saves on performance over the Internet communication link, it does not decrease the amount of data ultimately transferred to the client. Even if 100 percent of requested data is stored in the proxy server's cache, it will still be sent across your local network to the client computer, increasing network traffic significantly. The first step in network capacity analysis is to define a baseline profile of the performance levels of your current network by using Performance Monitor and Network Monitor. This involves sampling various aspects of your network over several days. Examine these readings to decipher what is normal and abnormal about how your network performs. This includes pinpointing which areas of your network experience the heaviest load, which users or applications cause the most traffic, and if there are failure points (for example, broken cables, bad connectors, failed links, or misconfigured protocols). Compare the actual traffic and performance levels on your network with the known capacity of the hardware that composes your network. For example, if you're using 10Mbps NICs and hubs on your network and the average network load is around 7 or 8Mbps, you have little room for additional traffic. A network consistently operating at 70 percent of available capacity would experience severe performance degradation if Internet information services were added to the existing system. As mentioned earlier, adding one or more Internet services to your current network will increase network traffic levels significantly. Often, adding Internet services requires an increase in the capacity of your network. Some considerations involved in expanding the capacity of your network include the following: The number and type of services provided by the proxy server The number of users accessing those services The restrictions that will be implemented (particular users or groups, time of day, or amount of data) The number of users that may be added in the next year Needs Analysis Determining your current needs involves making a list of services and features required on your network to improve or expand its current capabilities. This list can range from information services, to security restrictions, to content sources. To help you focus on this process, the following questions related to this process have been included. The needs analysis questions are divided into three categories: Why do you need Internet access? Connectivity What hardware do you have? Does it need to be up-graded? Security What type of access will you allow through Proxy Server? Why Grant Internet Access? If you've come to this section of the book, you've probably already decided to connect to the Internet using Microsoft Proxy Server. However, the following are some questions to help you justify this implementation: What are the top three reasons you need to add Internet access to your network? How will your products and/or services be improved with Internet access? Is Internet access just today's latest business fad or does it really offer solid, tangible benefits? What exactly are you expecting to happen once Internet access is added to your system? What capabilities and services are you expecting to deploy or derive from Internet access? Will the majority of information flow out from your

Life as a Slave essays

Life as a Slave essays Chained helplessly to hundreds of strangers, I was doomed for a life of slavery. My people and me were shackled together and branded like a herd of cattle. The pain that I felt when the red, hot iron singed my bare skin was excruciating. But, the emotional pain that I experienced was even worse. I would never wish this on anyone, not even my worst enemy. The white men from the New World jerked me up out of my home, ripped me away from my family and friends and threw me into the dark, dirty dungeons of the ship. I searched hopelessly for any trace of my family, but my search was in vain. They were nowhere to be found. While sitting in the rickety, wretched gallows of the ship, I began to recall the tales that I had heard, while in Africa, of these white men and their cruelty. When I first heard these tales, they seemed non-fictional. However, now they had become a gruesome reality. After a few days had passed, my friends and I found ourselves in the fields near a small straw house. The day began like any other day, but ended in a dreadful and horrifying way. While running through the fields, I heard a rustling in the bushes. Reluctantly, I crept to the bushes to find the source of the noise. Without warning a group of white men sprung from behind the bushes and pounced on us. Hastily and uncaringly, they chained us together and led us to three enormous ships near the beach. Before I realized what was happening, I had been separated from the only people I had known. From that point on, anyone who glanced my way could recognize the fear in my eyes immediately and see that I would rather be dead. That leads me back to the gallows of this ship where I remain imprisoned, squeezed into the diminutive darkness with other prisoners like sardines. Rowing relentlessly, we are already fulfilling our fate of becoming a slave. Reaching our destination, one that could be far worse that what we had already experi ...

A Global Language English Language Essay

A Global Language English Language Essay A  global language,  is a  language  spoken internationally, which is learned by many people as a  second language, the most popular one being English. A wide range of the lexical units in the English language were taken from German, Latin, French and other European countries. A large portion of the word borrowing uses as main source the French language justifying English language affinity for foreign words as well as mixed vocabulary. Crystal D. (2003: 7-10) argues that Languages have a strong relation between dominance and cultural power. The main reason that the languages exist is because of a strong power-base, political and military or economic. Linguists argues whether the simplicity of the English language is the main reason of it becoming a global language. Generally, nothing is considered to be easy. It generally depends on who the learner is. Ellis suggested that success depends on the learner and not on the language that one is learning. Some factors that have a significant role in making a person learn a foreign language are his motivation, age, aptitude, cognitive style and personality. While learning another language one can observe that some languages appear to be more difficult than others. There are some languages that have almost the same patterns or similar soundings of the words which make them simpler to remember and learn. For example Greek has many similar words with Italian. However, there are languages that have a rough pronunciation or spelling and they are not similar to any other languages, like for example German. English is a very effective language, that it is proved by the many native and non-native speakers all over the world. According to David Crystal (2003) â€Å"Statistics suggest that nearly a quarter of the world’s population is already fluent or content in English†. For example, Chinese has more native speakers, however it is a more complicated language in terms of grammar, verbs, meaning of the w ords, etc. However, some linguists have different points of view as to weather a language becoming global depends on the number of people speaking it . Crystal D. (2002: 7-10) claims that †Why a language becomes a global language has little to do with the number of people who speak it†. Furthermore, English can help one to express various meanings. That is happening because English language not only has a lot of words with different meanings but also has various different types of syntax which help the speakers to be more accurate and to give more emphasis to a particular point if it is needed. Another interesting point is that the writing of English language is simple. There are even languages that have hundreds of letters in their alphabets that could have a different meaning when pronounced differently, like Chinese. The Roman alphabet is considered to be very easy to learn and surely much easier than the Chinese writing system which is very difficult for most people. Moreover, the Roman alphabet in English language is very phonetic, rather than character based, hence it can help to describe the actual sounds of words or phrases.

Metal Toxicity Essay Example | Topics and Well Written Essays - 1000 words

Metal Toxicity - Essay Example Metal toxicity of water may be defined as the dissolved metal concentration per unit volume of water. Various models have been developed to predict acute metal toxicity of water. Following are the most used and most satisfactory models used for acute metal toxicity prediction: To calculate water effect ratio first of all one solution is prepared in laboratory with known toxicity and average range of pH, dissolved oxygen, temperature, and specific conductivity is calculated. After that a water sample is collected from a site whose water effect ratio has to be calculated. Metal toxicity of the site water is calculated and the values of test from lab sample and site sample are used to calculate the ratio. Free ion activity model is based on the fact that there is always equilibrium between free metal ions in a solution. This model uses Ion characteristics to predict the relative toxicity effects of metal ions. Most ion characteristics that are useful in predictive modeling of metal toxicity reflect the binding tendencies of metals to ligands (Christopher P. Tatara, Michael C. Newman, John T. McCloskey, Phillip L. Williams). The concentration of metal ions in a solution depends upon various factors such as temperature and chemistry of water. Free ion activity model predicts the metal toxicity by directly measuring the metal ion concentration in water. This model is based on the assumption that organism only responds to the free-metal ion concentration in solution, regardless of the nature of the metal complexes present in water (J. Phycol, 2005). For example in case of AgCl(s) Ag+(aq) + Cl-(aq) if the Cl- ion increase that that can be consumed by Ag+ ions the concentration of Cl- will increase in water and if the concentration of Cl- ions is lesser than that of Ag+ there will be more free Ag+ cations in the water. And if the extra Ag+ ions are not consumed by other anions available in water the Ag metal toxicity of water will increase. Biotic Ligand Model The Biotic Ligand Model (BLM) use metal speciation and the protective effects of competing cations (+ve metal ions) to predict metal binding at a surface with possibility of acute metal toxicity (e.g. gill of a fish). A legand may be defined as chemical structures that bind with another chemical or metal. It is an effective and widely used model to determine acute metal toxicity of dissolved metals. It relies on the mathematical integration of interaction of trace metal or solution phase ligands with biotic ligands i.e. the living organism exposed to the toxicity. This model analyses the ligand's interaction with living beings (biotic ligands). Biotic legand model predict the toxicity of dissolved metal according to the quantity of metal deposited on the receptor living being. Following diagram shows conceptual biotic legand model. Fig: Conceptual Biotic Legand Diagram Biotic legand model of toxicity prediction clearly shows the effect of water chemistry variation on the toxicity of metal. Water chemistry which is characterized by the dissolved hydrogen, oxygen, and carbon-di-oxide

2010 Texas State Political Party Platforms Assignment

2010 Texas State Political Party Platforms - Assignment Example This is because the unborn child has a right to life that cannot be infringed. Consequently, those organizations including hospitals and abortion clinics that support and fund abortion should be abolished and prosecuted. In addition, I support the Texas state in regards to the reversal of Roe v. Wade and this is the reason they affirmed the appointment of judges who respect family values as well as the sanctity of innocent human life (CTC Texas Politics 117). The act of homosexuality is immoral and it is the reason I agree with the Republican Party that it is a felony to issue marriage license to couples of the same gender. Moreover, I believe that homosexuality is the biggest contributor of the breakdown of the family unit. Additionally, the practice has contributed to the spread of dangerous communicable disease and contradicts to the truth ordained by God. In my upbringing, I have always known that marriage should be between a man and a woman. This is the reason I agree with the Republican Party that no civil official should perform such marriage ceremonies. In addition, Texas State neither accepts nor support homosexuality and opposes the legal entities. They refuse to recognize, as well as give special privileges including and not limited to persons engaging in same sex marriages, protection of children by homosexuals, insurance and retirement benefits for homosexuals (CTC Texas Politics 117). This is the reason the state opposes an y criminal or civil penalties against those opposing the act out of faith. In addition, the state opposes homosexuals and other individuals convicted of child abuse should have the right to adopt or be a custodian of a minor. In my opinion, homosexuality should not be presented as a good thing to do or a lifestyle in any family setting. Lastly, I know that all children have a right to education. I also believe